Mission, Vision, Core Values
What Is a Mission Statement?
A mission statement is a brief description of why a company exists. It states the goal of the organization and describes the nature of the product or service. Every company should have a mission statement to show its purpose. In order to reveal the goals of an organization, the mission statement should articulate what the business does, how it operates, and why the business does what it does. [Source:Small Business Solutions]
1. Define your business's purpose.
2. State what the company does for its employees.
3. Describe the company's goals and objectives.
4. Be specific and brief.
As a definition, company core values are the clearly stated principles about the organization’s vision, mission, and principles. That way, everyone is aligned around a guiding philosophy to serve employees, customers, and the broader community.
That can also double as the definition of company culture. In many ways, values and culture are synonymous. They’re both about the higher aspirations of a company. The result is the DNA fundamental to a company’s identity. [Source: firstup]